At Walmart I was primarily tasked with designing, editing,  and optimizing UI site modules, Site pages, Banners, Email marketing assets, and wireframes using Figma, Workfront, AEM, and Sharepoint. The first four projects were easily the most demanding, complex, and tightest deadline situations I’ve ever been a part of. The Toys experience pages required several weeks of 100 total hours of work each week. It required constant revisions, daily task changes, working with offshore teams, and designing with extreme precision, with no room for error since this was a brand new launch. The toys experiences main objective was converting a long standing print catalog to a digital format, and a completely new process overall. 75 pages with over 10,000 unique assets showcasing over 1000 items. My expertise in understanding creative projects end-to-end allowed me to shepherd this complex project through various challenges, and coordinate with my cross functional partners to deliver high quality work within the ambitious 2-month timeframe. This resulted in  16.9 million visits, $113M in revenue and over 1000 orders.

I created design systems to accelerate asset delivery time including asset libraries, component/variant libraries.

I did a QA processes to ensure image quality was up to par and brand standard, and made necessary changes to meet those goals.

I converted old site projects done in Photoshop to Figma.

Working for Loreal as a freelancer I was tasked with finding efficient ways to best utilize an AI creative workflow. The first section of projects presented show product image swaps, and resizes done with AI tools like Pencil and Gemini/Nano Banana. The original photo shots I composited in photoshop, and then generated the product swaps with the AI tools. The first images shown are the original photos. The second section which are ads for social media were created utilizing both AI tools, and Photoshop. AI was utilized for resizing, template color changes, and product swaps, while the ad templates were created in photoshop and indesign.

A variety of motion graphics work I’ve created, including projects from past roles, freelance work, and personal projects. These projects showcase a wide range of motion graphic styles, such as logo animations, text animations, motion reels, social media ads, and GIFs.

I was the lead designer for Talenti's website during my time at CSM. Their vision was to create blog-styled recipe pages to demonstrate the versatility of Talenti Gelato. This was a great way to not only increase site traffic, but also increase product sales by showing the added value Talenti brings compared to regular ice cream. I decided to approach this by creating polaroid shots in Photoshop to add more authenticity, and laying out the text and shots so that all the information could be absorbed with minimal distraction, leading to the recipe video. The ingredient pieces in each corner were the final creative touch, not only utilizing space but also giving users a visual glimpse of the actual ingredients. The other site projects followed a similar case study approach, but with a different execution using different photo styles, layouts, and ways to present the information clearly.

These are some of my favorite personal projects! I created a variety of cinematic, poster-style Photoshop edits for my Instagram page. Each features some of my favorite athletes as the main subject, blending my favorite genres, sci-fi, and fantasy. The end result are unique, stylish, and visually exciting compositions.

At Freeze I created art for apparel using illustrator, and photoshop. I was also tasked with revising art made by other designers, and creating color call out sheets to minimize the amount of colors being used for print. I created woven/tagless labels, and apparel cads as well. I. also managed overseas print production.

The theme I came up with for this design campaign is “Make your law dreams a full circle moment”. My goal was to come up with a message that would really make viewers think and self reflect. I wanted the imagery and overall design to match the message and also tell a story. I added the selling points I felt would immediately sell the product to the consumer once they were captured by the message. I think it’s an important message because so many people nowadays go to school for their dream career but end up doing something else for a living, especially in the field of law. I kept visual consistency on all sizes by making sure the visual elements followed a similar alignment, but were created slightly differently to match the sizing and space.

This is my logo design page. Most of these designs were made during my time at Lax.com, and Freelancing.

These are some photo editing projects I’ve completed as a freelancer for clients, all done in Photoshop. I pay close attention to detail to ensure each edit looks as realistic as possible—every small detail matters

A variety of freelance work I’ve done. I led creative direction/ideation on some, while others I was tasked solely with designing. Includes social media designs, email designs, site page designs, digital banners, and print designs.

This was a project I worked on at CSM Sports & Entertainment. I had to develop different jersey mock ups for the NBA G-League all-star game. I created a variation of different jersey designs that I felt captured the visual identity of the game, and the overall event.

This was a branding project I worked on during my time at CSM. The goal was to create a unique influencer kit for a live pre-screening event for the launch of the FX show The Premise. Since it was a Satirical Anthology series based on complex social issues, and at the time the world was in a complex place after 2020 I decided to go with a Rock N’ Roll styled theme. 80’s Rock N’ Roll with a blend of discovery which was also heavily influenced by one of the shows actual episodes, and because 80’s Rock was viewed in a complex way socially.

The logo symbolizes the conflict of morality which was the main theme in the show, with an 80’s style rock typeface, and angel imagery which I felt captured that well. I also made sure to only incorporate elements of the key-art which was mandatory in all the designs. The shirts were rock tour date themed, the jacket was a rock styled biker jacket, and the backstage passes were the final touch of authenticity. The compass box was the final piece where all the items would be placed in, and it was the only piece related to discovery. The compass box symbolizes the decisions made in the show, and the curiosity of discovery and outcomes. Much like 80’s rock was ushering a new world of discovery.

At Lax.com I primarily created logo’s for Lacrosse teams of all levels, created product mocks, created site pages, modules, and assets, created ads for social media, created packing, product mocks, and managed the printing process. These two web page layouts were completed during the crucial holiday period sale surge working at Lax. Lax was an e-commerce company centered around the sport of lacrosse. The goal of the custom spirit wear page was to try and promote a new line of athletic apparel for men, and women in preparation for the then upcoming high school and college seasons.

The True page was part of a huge partnership we had just obtained with True lacrosse before the unfortunate events of covid. True was one of the biggest clients we ever acquired because of how many states they represented. I was the lead designer, and led the overall branding. I wanted the aesthetic for each to try and capture younger audiences which was our main target demographic, I wanted each to have a unique modern sleek look that many Lacrosse promotional materials tend to lack. The final pieces were a web banner promo, and social media promo's for new upcoming lacrosse equipment. The final project shows the logo book.

This is a space for some of my art, sketches, and concept art. I’ve always loved drawing and it ultimately led to my discovery of Graphic Design.

A collection of AI art I created using Adobe Firefly, Google Gemini/NanoBanana , and Chat GPT image. Themes of my favorite fiction genres. Enjoy!

This is a poster series personal project I made to celebrate my New York Knicks winning their first championship in 53 years. The first poster is the final concept, and the others are the early stages.