At Walmart, I was primarily responsible for designing and optimizing UI site modules, site pages, banners, email marketing assets, and wireframes using Figma, Workfront, AEM, and SharePoint. The first four projects were easily the most demanding, complex, and time-sensitive situations I’ve ever been part of. The Toys experience pages required several weeks of nearly 100 hours of work per week. This work involved constant revisions, daily shifts in tasks, collaboration with offshore teams, and designing with extreme precision, leaving no room for error, as this was a brand-new launch with an entirely new process.I worked remotely from New York with an amazing team based in San Bruno, California.
*Toys Experience in full detail
For years, Walmart’s iconic Toy Catalog existed primarily in print, showcasing top toys from a wide range of manufacturers. In 2023, we reimagined this legacy experience into a fully integrated, omnichannel journey across print, digital, and mobile, featuring over 1,000 toys available on Walmart.com and the Walmart app.
This ambitious initiative required close collaboration across cross-functional teams, including business, merchandising, engineering, marketing, creative, production, account management, and project management, spanning both eCommerce and in-store execution. The result was a seamless, engaging experience that generated over $100 million in revenue and drove more than 1,000 orders.
This is ui prototyping I’ve done in Figma. The prototypes, and a short summary of the case studies are hyperlinked to the image with the Figma logo.
I was the lead designer for Talenti’s website and digital creative while working at CSM. I led the creative direction, developed copy, and designed all site pages. I was responsible for creating banners and site pages that captured the Talenti brand, using their inventory of product imagery and assets, as well as additional imagery I sourced and received approval for.
These are some of my favorite personal projects! I created a variety of cinematic, poster-style Photoshop edits for my Instagram page. Each features some of my favorite athletes as the main subject, blending my favorite genres, sci-fi, and fantasy. The end result are unique, stylish, and visually exciting compositions.
At Freeze I created art for apparel using illustrator, and photoshop. I was also tasked with revising art made by other designers, and creating color call out sheets to minimize the amount of colors being used for print. I created woven/tagless labels, and apparel cads as well. I. also managed overseas print production.
A variety of motion graphics work I’ve created, including projects from past roles, freelance work, and personal projects. These projects showcase a wide range of motion graphic styles, such as logo animations, text animations, motion reels, social media ads, and GIFs.
These are some photo editing projects I’ve completed as a freelancer for clients, all done in Photoshop. I pay close attention to detail to ensure each edit looks as realistic as possible—every small detail matters
A variety of freelance work I’ve done. I led creative direction/ideation on some, while others I was tasked solely with designing. Includes social media designs, email designs, site page designs, digital banners, and print designs.
This was a project I worked on at CSM Sports & Entertainment. I had to develop different jersey mock ups for the NBA G-League all-star game. I created a variation of different jersey designs that I felt captured the visual identity of the game, and the overall event.
A collection of AI art I created using Adobe Firefly, Google Gemini/NanoBanana , and Chat GPT image. Themes of my favorite fiction genres. Enjoy!